WNBA No. 1 pick Paige Bueckers reflects on building her NIL brand from scratch, ... it was about creating impact. Related: LSU Baseball Player’s NIL Deal With Crocs Turns Heads.

She also exits the college stage with a staggering $1.5 million On3 NIL Valuation, the second-highest among all women’s basketball players. But it wasn’t just about money for Bueckers.