Beyoncé's Cowboy Carter tour just became the highest-grossing country tour in history, making over $400 million across 32 shows in nine cities.

Shopify reports that Beyoncé's Cowboy Carter tour generated $50M in Houston, reshaping western wear and boosting small brands’ sales with tech-savvy strategies.

Beyoncé’s historic Cowboy Carter Tour has officially come to an end. Grossing $407.6 million, the 32-show tour is the highest-grossing country tour ever, also serving as the shortest tour in history to surpass $400 million in revenue.