Piles of untouched Happy Meals littered sidewalks outside McDonald’s restaurants in Japan over the weekend, as frenzied ...

The US fast food giant vows to ask e-commerce sites to take more effective measures against unscrupulous resale ...

McDonald's Japan has canceled a Happy Meal campaign that came with coveted Pokemon cards, apologizing after resellers rushed ...

TOKYO — Fast-food chain McDonald’s Japan has canceled a Happy Meal campaign that came with coveted Pokemon cards, apologizing ...

In a statement, McDonald's admitted there were some instances of 'resale-driven mass purchases by customers' that led to 'our ...

The promotion was slated to run for three days, but ended less than 24 hours after its launch. Read more at straitstimes.com.

The ‘little monsters’ cards are extremely popular among both children and adult superfan collectors, with some going as high ...

Many customers bought Happy Meals in bulk to get their hands on limited-edition Pokemon trading cards, only to discard the ...

A promotional campaign in Japan engineered by fast-food giant McDonald’s with The Pokémon Co. apparently backfired after ...

The fast food chain has apologised after resellers rushed to buy the meals and then discarded the food outside stores.

McDonald’s Japan’s resale prevention measures weren’t enough.S/ Umano Erika, NTV Reporter/ On this online marketplace, ...

Fans swamped the restaurants to collect the cards, with some discarding bags of food after buying, and police called in to ...