It was the vocal fry heard and mocked ’round the internet: “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color.” A pause, as a lounging Sydney Sweeney zips up her jeans, then looks up with her big blue eyes: “My jeans are blue.”

Sydney Sweeney has fronted a new American Eagle ad campaign, featuring tight jeans, retro visuals and one very questionable pun that seems to have sparked a culture war.