But Roblox faces a couple of major challenges: It will need to keep its users, the majority of whom are under 13, hooked for years to come by incentivizing creators to continue to develop for the ...

Roblox is creating a new generation of game developers, but it needs to make sure it can hold on to them past their early teen years.

Roblox’s Q2 2025 earnings call painted a picture of robust growth, with the company reporting significant increases in revenue, bookings, and user engagement.