Roblox is launching its own take on video chat called Roblox Connect. The feature, which is set to launch later this year, lets you chat with other people as your avatar.

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

This week, we discuss how adding animated chats to Roblox will advance the company’s plan to enrich its virtual world.