Google's worldwide search empire is built on artful leverage of text analytics fundamentals. (AP Photo/Virginia Mayo, File) When business people talk Big Data, they often focus on the complexity ...

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

Detecting subjectivity and tone with automated text analysis tools By Onyi Lam (Photo illustration by Pew Research Center and Petr Vaclavek//Shutterstock.com) There are a variety of tools that can ...