Discover the dangers of AI-washing and learn how to identify misleading AI claims to protect yourself and your business.

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

A brand community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.

When the calendar turns to spring, most US consumers begin an annual rite of passage: They shop. A lot. Check out how much, exactly, and how marketers can meet their needs.

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Digital marketers and businesses know that social media listening and monitoring are vital for brand and reputation management and customer relations. So track these 5 keyword types.

Apple and Google are the two most valuable global brands in 2017, according to recent research. See all the Top 10 most valuable brands, as determined by Interbrand.

Sales - Driving sales is what B2B marketing is all about. Although the precise roles and responsibilities of Marketing may differ from company to company, your marching orders are the same: Help ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

For better or worse, it's an online world now. Learn how creativity works during turbulent times and why professional ingenuity is now more crucial than ever.