The difference in Instagram engagement between posts that contain 'link in bio' and those that don't is so minimal that it barely exists.

The choice to keep marketing and advertising in-house vs. outsourcing the work to agencies is not easy. The four-part decision framework outlined here will help you weigh your options.

Marketers today use a variety of tactics to improve their customer centric approach. Apply the key 6 Cs of marketing and sales pipeline for success.

Discover the dangers of AI-washing and learn how to identify misleading AI claims to protect yourself and your business.

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...

See these great marketing email examples and find out how to create effective email campaigns, from using animated gifs to increase click and conversion rates, to bold email design for mobile.

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study ...

Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.

Content creators and influencers were surveyed about their favorite social media platforms, income sources, and more. Check out the infographic.

Marketing Strategy - More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.

We're living in the era of Big Data. We know more about ourselves—our spending patterns, our TV-watching habits, our Web searches, our education levels—than ever before. For marketers, all that ...

What must marketers do today so they and their companies perform better 10 years from now? Here are 5 ways to future-proof your company's marketing.