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Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

Dive Brief: Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive.

The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its denim-focused Hugo Blue line.

"If you're not comfortable, don't let your kids be on Roblox": with that advice in an exclusive BBC interview, the hugely popular gaming platform's CEO Dave Baszucki ignited a fierce debate among ...