B2B example: If your CRM data reveals that C-suite executives respond best to finesse and expertise-driven content, create ads promoting whitepapers or exclusive webinars.

The cornerstone of CRM systems (and any sales or service transaction) is interaction between your people and your customers. But more people records in the system isn't necessarily better, as many ...

CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, today announced the availability of four new Vehicle Sales API integra ...

Microsoft's coming Dynamics 365 ERP/CRM service has something called the 'Common Data Model' at its core. Here's more on what CDM is and why it matters.

The partnership between Salesforce (CRM) and IBM aims to offer customers greater flexibility in AI and data deployment, empowering teams to make informed, data-driven decisions directly within ...