The love-hate relationship with CRM is real. Although they have been widely adopted, CRM solutions often fail to meet the promises made during their selection and implementation process, and they can ...

The Journal of Personal Selling and Sales Management, Vol. 24, No. 4, Customer Relationship Management: Strategy, Process, and Technology (Fall, 2004), pp. 279-295 (17 pages) Customer relationship ...

Discover practical tips to tackle common CRM challenges and ensure a successful implementation process.

A CRM implementation relies on engaging with and convincing users, from the C-suite to the data-entry workforce. The more difficult that process is, the less likely users are to complete it.

Customer relationship management (CRM) software implementations have a notorious reputation for falling short of expectations, and with good reason.

How to get your sales team’s buy-in for CRM software Employee pushback to CRM adoption is usually the result of poor implementation rather than unusable systems.

Customer relationship management (CRM) is essential to keeping patients actively connected with your healthcare organization.

Most Customer Relationship Management or CRM implementations are governed by an incomplete vision, one that is far too internally focused, and as a result, they are quietly failing to live up to ...

In reality, the seeds of adoption issues are sown long before the system is even implemented. They are symptomatic of failures in planning, and those failures stem from the inability to acknowledge ...