Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

The exploratory case study method is proposed as a means to engender rigor in reviews of such literatures. It is argued that it is appropriate to apply the concept of rigor to reviews of multivocal ...

Recently the mall intercept method of data collection has emerged as one of the most popular methods among market researchers. Little progress has been made, however, in empirically assessing the mall ...

Prepare for the future of work with AI and leadership skills through active learning and the Socratic method at business schools.