While brands want to be active in video games, on influencer-driven streaming video platforms like Twitch and in metaverse-like online games like Roblox, it can be hard for marketers to measure ROI in ...

What matters are those clicks. One of the most popular formats falsely advertises the opportunity to play Roblox games with TikTok celebrities like Addison Rae or the aforementioned Charli D’amelio.