This is a preview. Log in through your library . Abstract What can be learned about marketing phenomena from descriptive, structural, and experimental empirical models? Is structure implicit in a ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Bazerman, M. H., and M. A. Neale. "Negotiator Rationality and Negotiator Cognition: The Interactive Roles of Prescriptive and Descriptive Research." In Negotiation ...

The 113th Congress has a record number of racial and ethnic minorities serving on Capitol Hill. Using the 2008 Cooperative Congressional Election Study (CCES), we examine what this increased ...