Dive Brief: NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive.

NYX and other beauty brands, including Maybelline and Charlotte Tilbury, have explored the metaverse and Roblox, which says it has 58.8 million active daily users, as a key experiential platform.

NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As ...

Dive Brief: NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Marketing Dive. The collection can be interacted with in “House of NYX ...

In their latest brand adventure into the Metaverse, NYX Professional Makeup has entered Roblox in a partnership with iHeartMedia, expanding their connection to the world at play.