Search Engine Land » SEO » Writing HTML Title Tags For Humans, Google & Bing Share I generally enjoy John Gruber’s writings, but today he’s dishing out SEO advice about HTML title tags. Some ...

In short, the number of Google search results showing with the HTML title tag on the SERP dropped 77% on average and when that happened, roughly 75% are utilizing the H1 instead of the HTML title tag.

Search Engine Land's Guide to SEO Chapter 3: HTML Code & Search Engine Ranking Success Factors explains HTML elements & using structured data.