Learn how conversion rate is an important metric that requires definition, understanding, measurement, and specific plans for improvement.

You need to have the zero-coupon yield curve information to calculate forward rates, even in Microsoft Excel.

Find the IRR in Excel by employing the IRR function, then use it as the discount rate that causes NPV to equal zero. Use What-If analysis, a built-in calculator in Excel, to solve for the discount ...

And reference previous pages they visited in the past. Improve your site’s conversion rate today You know what conversion rate is, how to calculate and track it, and even how to optimize it.

Learn how to calculate the discount rate in Microsoft Excel, what the discount factor is, and how the discount rate and discount factor compare.