Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

Google Analytics 4 will replace GA 3 in summer 2023. Our guide will walk you through all the steps to set up GA 4 and measure your website's data.

Google Analytics 4 will eventually be our only GA platform option so it's important to set it up properly. Here's how.

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

How GA4 Works GA4 stands for Google Analytics 4, the latest version of Google’s web analytics platform. It uses machine learning to provide more accurate and relevant insights to users.

Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Adding a Google Analytics code to your website allows you to collect valuable statistics on its visitors, such as their country, operating system or the page which led them to your site. While ...

Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for website-traffic analytics.