Ads on Amazon have exploded, making it hard for brands to stand out on the platform. Rising prices have also made it more expensive to cut through the clutter. Four ex-Amazon ad sales managers ...

“Make sure that you are utilizing brand, nonbrand and product targeting,” she said. “Have every campaign type enable to ensure you’re hitting users in any possible way on Amazon.” ...

Amazon Ads also highlights the significance of the festive season, noting that 84% of Indian shoppers are open to exploring ...

Amazon officially announced several updates to Sponsored Brand Ads on August 21st; however, impression data across several high-volume retailers indicates: (1) that testing occurred well before ...

We knew about the plan to bring ads to Amazon, and we even knew the price if you want to opt out and go ad-free altogether, but the date (we were previously told simply early 2024) is what’s new.

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter ...