A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

In a busy organization with many competing priorities, it can often be difficult to stay focused on even the most important aspects of keeping a business performing exceptionally. Customer experience ...

CDPs still factor into critical marketing and customer experience functions in 2025, from AI-driven personalization to compliance-ready data strategies. Understanding and leveraging customer ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Types of customer data platforms Must-have ...

(Udit Pahwa of Blue Star at ZohoDay 2025) One notable change in events this year: my customer conversations about AI have changed. Yes, customers are still assessing AI use cases and how to measure ...

A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems.

How can marketers continue to deliver relevant offers and promotions in real-time to consumers — without running afoul of new privacy regulations? Facebook’s Cambridge Analytica data privacy ...

Salesforce outlined its Customer Data Platform, or CDP, which fleshes out the roadmap for the company's overarching Customer 360 strategy.

Beyond that, having access to real-time streaming data in one place under the umbrella of the Adobe Experience Platform should enable marketers to create much more precise market segments.

CX Unity is Oracle's entry into the emerging customer data platform (CDP) market, a category first defined in 2013 and that gave rise to The Customer Data Platform Institute (CDPI) in 2016.