This workshop is hands-on and intended for beginners. No previous knowledge of data analysis and/or Stata is required. In this session we will cover the following topics: data transfer, data ...

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.

These data analysis methods build on each other like tiers of a wedding cake. Descriptive Data Analysis Descriptive statistics tell you what is in the data you’ve gathered.