From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Barone, known by the name Robuilds online, creates YouTube videos about her Roblox experiences and has amassed a big following across various social media platforms and Roblox.

Barone, known by the name Robuilds online, creates YouTube videos about her Roblox experiences and has amassed a big following across various social media platforms and Roblox.