Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter, Google and other platforms released their own versions – Bitly recognized its real ...

If you’ve ever shortened or shared a link on a social platform, chances are you’ve used Bitly. “We are so ubiquitous, but at the same time, people gloss right over us,” said Mark Josephson, CEO of URL ...

Less than two weeks after killing its bulk link-shortening bundles, Bitly has revealed a replacement feature designed to help its users organize their shortened URLs: tags.

Bitly, best known for its link shortening service, is jumping into the mobile age by offering marketers the ability to reach and track people within mobile apps.