Apple has always collected some data about its customers—as all businesses do—but its increasing push into services and advertising opens the door for more potential data collection.

Learn how to start using Apple's Advanced Data Protection feature and what you can expect from Apple's other privacy-related announcements.

Apple is boosting its security game with the new Advanced Data Protection feature. Once enabled, it protects a wider set of your sensitive iCloud data.

Also, certain data like passwords, your Health data and Apple Card transactions are already end-to-end encrypted without enabling Advanced Data Protection.

How Apple’s Advanced Data Protection Works, and How to Enable It on Your iPhone The files stored on iCloud and on your iPhone, iPad, and Mac are already pretty well secured.

According to Apple, the way Low Data Mode works is dependent on the apps in question, and that you should expect the following: Apps might stop using network data when you're not actively using them.

Appleu2019s privacy website also now lets you get a copy of the data that Apple collects about you. Hereu2019s how to get yours now.

Apple has always prided itself on being more privacy-focused than its tech rivals. To that end, the company has relied on something called synthetic data to train and improve its AI products.