From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox Corporation collaborated with the film-maker to create an in-game parallel to the central plot of the movie: Players in “Roblox” were asked to find three hidden keys across different ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from the new How to Train Your Dragon movie ...

Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton's upcoming "Beetlejuice" sequel inside of the platform.

Continuing a big year for Christmas-themed games in 2023 is Roblox; the game platform is getting a new experience based on Jon Favreau’s holiday comedy Elf, developers announced Wednesday.