Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is ...

For GA4, remember to link your Google Ads to your GA4 account and only toggle events you want to track as conversions. If native tracking is your preference, you’ll find the setup easier.

Google describes GA4 as a "next-generation approach to privacy-first tracking, x-channel measurement, and AI-based predictive data".

GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed.

GA4 can even attribute conversions on other domains/platforms to the original source/medium if they landed on your website first, known as cross-domain tracking.

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.

DealerFire websites are also GA4-ready and support advanced tag management configurations, ensuring dealers can track user behavior across devices and sessions accurately.

DealerFire, a leading provider of custom automotive websites and digital marketing solutions, has published a new blog post that outlines how dealerships can set up website conversion tracking using ...