Fund conversion-enabling keywords appropriately Reduce overall PPC click costs Find a competitive advantage Utilize search funnels to focus on overall ROI, not just immediate (last click) conversions.

Ten stages may seem like a lot of detail, but organizing keyword categories into these stages: Forces you to really try to understand searcher’s intent. Gives you a sense of where the holes in ...

According to Hubspot, 65% of businesses admit that generating traffic and leads is their biggest marketing challenge. Enter the elusive “sales funnel.” Every entrepreneur conceptually knows ...

Last Click/Direct Conversions refers to the channel where sales were completed and conversions took place. The final click credit goes to the channel that drove the lead through the lower part of the ...

Led by Jamie Carter, The Funnelsmiths develop sales funnels using marketing psychology. With 25 years of experience in the digital marketing industry alongside website design, the Funnelsmiths are ...