Porter's Five Forces determine the shape of an industry, from internal competition to the negotiating power of customers and suppliers.

In this article, we analyze Van Westendorp’s Price Sensitivity Model, a data-driven pricing model that uses survey data to determine customers’ willingness to pay for your product.

At its Build developers conference, Microsoft unveiled its first features in a customer product powered by GPT-3, the powerful natural language model developed by OpenAI, which will help users build ...