Dealing with any form of product management that champions incremental and iterative approaches may make consistency of user experience and brand integrity seem impossible to maintain.

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Why, given that iterative and incremental [1] approaches dominate the literature, does business remain so wedded to the waterfall [2] approach to software development?

Agile methods software development (also called Agile Modelling, denoted AG for short) reduce software lifecycle time (thus speeding up development) by firstly creating a prototype version, then ...