The debate about JSON vs. XML as a data interchange format has begun in blogspace, following JSON inventor and architect at Yahoo Douglas Crockford's talk at XML 2006 JSON, the fat-free ...

JSON is the data structure of the Web. It’s a simple data format that allows programmers to store and communicate sets of values, lists, and key-value mappings across systems.

JSON structured data can be inserted in the head as well as the body of your pages, Webmaster Trends Analyst John Mueller explained on the September 11 edition of #AskGoogleWebmasters. The question.

Google Prefers JSON-LD Structured Data Google’s John Mueller made it clear that Google preferred JSON-LD structured data. Personally, I prefer it as well because it’s easier to implement.