Roblox stands out from regular video games because of the in-game economy. Everything on Roblox is user-generated, such as the Golden Bullhead created by Lamborghini.

It's a way for Lamborghini to create awareness for its new product and foster engagement from consumers. Lamborghini isn't alone in building such experiences on Roblox.

The Lamborghini Lanzador has made a virtual debut on the Roblox gaming platform, years before the electric SUV's physical launch.

Lamborghini unveiled the Lanzador concept car that the Italian carmaker unveiled back in August. Now, the all-electric Ultra GT stars in the digital world on Roblox. The Lanzador joins the immersive ...

Golden Bullhead, a limited-edition Roblox UGC, stands as one of the rarest accessories in the metaverse. This exclusive hat was released as part of the Lamborghini Lanzador Lab experience on December ...

Lamborghini just launched a new virtual experience on Roblox that allows you to "drive" the hotly anticipated Lanzador EV years before its release.

You Can Now Check Out The Lamborghini Lanzador EV Years Before Its Launch – In Roblox Roblox players will be able to view and customize their own Lanzador in-game, which they can use to compete ...

Is Roblox readying its platform to be able to more spontaneously generate worlds? Roblox Someday, players may have these generative AI tools right inside Roblox.