Fashion brands with their own thriving Web3 communities are now deepening their presence in the world of gaming. Latest into the zone is adidas.

Roblox announced a series of changes at its developers conference, including ones that'll give creators more chances to earn money.

Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Move over, Rihanna. Roblox will allow creators to sell merch in the game There’s a new way for users to buy digital items, too.

It’s unique in that practically everything on ROBLOX is designed and constructed by members of the community. ROBLOX is designed for 8 to 18 year olds, but it is open to people of all ages.

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse.

CultureFly has been named the flagship merchandise partner for Dandy's World, the breakout Roblox title created by BlushCrunch Studio. Under this new partnership, CultureFly will develop and ...

Roblox has just opened an all-new store for creators to use, and that store allows real-life items to be made and sold!