The Process The first step of the new product development process is idea generation and screening. During this process, you must flesh out the concept as well as its proposed features and benefits.

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings.

For many industries, new product development is now the single most important factor driving firm success or failure. The emphasis on new products has spurred researchers from strategic management, ...

With the capability to promote creativity and streamline conceptual design, generative AI promises to change our approaches to the entire development process for the better, and here’s how.

The best and most cutting edge examples of how firms are using AI in the new product & service development process to identify and optimize new business ideas.

Incremental innovation can be far easier to implement into your new product development process than breakthrough innovation, for example, and can be sourced from client suggestions, internal ...

Developing the "right" new products is critical to firm success and is often cited as a key competitive dimension. This paper explores new product development (NPD) portfolio strategy and the balance ...

However, the new product development process requires strategizing, resources, expertise, and time that some companies may not have or choose not to employ in-house.

Discover how marketers leverage customer dialogue to shape their new product development process. Find out more on product development marketing today.