Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities.

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox. Nikeland ...

The virtual world is inclusive of Nike buildings, fields and arenas for people to take part in different mini-games like tag, dodgeball to "The Floor Is Lava." ...

It’s no surprise to see Nike partner with Roblox on a metaverse play. With more than 200 million estimated monthly active users, it’s one of the most popular games among kids and teenagers. By ...

WASHINGTON COUNTY (dpa-AFX) - Sportswear company Nike Inc. (NKE) said on Thursday that it was teaming up with Roblox to create a virtual world known as Nikeland on Roblox's online gaming platform.

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

In Nikeland, Roblox users can hang out with others, play mini-games, and create their own experiences using interactive sports materials.

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Visitors can currently play "Tag", "The Floor Is Lava" ...

(Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse".

Popular video game Roblox Corporation (NYSE: RBLX) is getting support from a newly public company using their metaverse to appeal to a new demographic of fans.