And it’s these hybrid data sets that prescriptive analytics utilizes to predict the future. Prescriptive analytics is the third phase of business analytics, a decision-modelling system for industry.

Prescriptive analytics works with advanced data analytics such as descriptive and predictive analytics and builds on it. For example, descriptive analytics provides insights into the past by ...

Could data analytics be poised for a new change? Prescriptive analytics is here to shake up what we know about data and AI.

Data analytics is transforming the enterprise. Here's everything you need to know about one of the latest analytics trends.

The University of Wisconsin-Green Bay's CIO is pursuing a track that marries institutional data, predictions and business rules to create prescriptions for student and campus success. Here are his 12 ...

Prescriptive analytics provides real-time recommendations to brands. It can help brands make informed decisions and achieve better outcomes.

Both predictive and prescriptive analytics support optimization of business processes based on selection of the best possible scenarios. However, while predictive analytics helps model future ...

Though business optimisation in itself is many decades old, it's only now that businesses have been able to reach the next logical point. In 2013 Gartner called prescriptive analytics 'the final ...

This allows the predictions you feed to your artificial intelligence to be better. Prescriptive analytics needs descriptive data to work, and both combine to enhance the customer journey.

Let me give you a quick example of prescriptive analytics in action. One of our fashion customers used Profitect’s Inventory module to identify a new product with a higher rate of return.