Roblox has expanded its immersive video ads access to all advertisers, enabling them to reach Roblox’s Gen Z users who represent over half of the platform’s 71.5m daily active users. Available ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Digital game platform and game creation company Roblox has unveiled its new Roblox Partner Program created to expand brand innovation and enable a self -serve, global advertising ecosystem on this ...

Roblox, a social media and gaming company relies on an open ecosystem that allows developers–many of whom are users themselves–to build on the platform. Its user-created content approach makes ...

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars.

Online gaming firm Roblox Corp said it plans to launch 3D advertising on its platform next year.

Roblox anticipates strong annual bookings growth, with ad revenue as a major stream, supporting future profitability. See why we rate RBLX stock a buy.