Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

(Reuters) - Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Roblox is rolling out in-game virtual billboards that will show video advertisements to players. The gaming platform has confirmed that these ads will help it to draw revenue from its games that ...

Roblox users are accustomed to seeing games and concerts while roaming the platform, but not ads. That is about to change. The online-entertainment company is ramping up its push to attract ad ...

Today, Roblox Corporation announced video ads would become available to all advertisers, 1 enabling them to seamlessly reach Roblox’ s community of users, ages 13 and up 2, across the platform ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Kim Kardashian’s emotional reaction to seeing a Roblox game advertising her infamous sex tape has reportedly gotten the game and its developer banned from the online gaming platform, reported ...