Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

Google and Roblox just teamed up to offer rewarded ads that offer in-game perks for watching video advertisements ...

Online game platform Roblox has partnered with independent technology company PubMatic to enable programmatic media buying of its video advertising inventory. Brands will be able to gain access to ...

Roblox introduces in-game billboards with video ads to target 72M daily users, reducing Robux dependency and sharing revenue with creators. Competing with tech giants, Roblox aims to deepen user ...

Roblox in-game ads are coming soon, and while advertisers are heralding the platform as a leader in such technology, major players like Microsoft and Sony are reportedly set to follow suit soon.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

When most people hear “Roblox,” they picture kids running around in blocky worlds, playing tycoon games, or roleplaying in Brookhaven. But Roblox is far more than just a playground for digital ...