Roblox is a multi-player gaming platform that’s been around since the early 2000s, but most of the world discovered it earlier this year after a global pandemic and national lockdowns forced us ...

"Coldplay's Moon Music Roblox campaign: 25M visits, 76M engagements, and #1 Billboard debut—engaging Gen Z fans through interactive quests!" ...

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

Roblox has launched and open-sourced its Cube 3D model to make it accessible to users on and off the platform. The UGC platform has also launched the beta version of its mesh generation API that ...

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

Game Rant shares an exclusive look at My Hero Academia: Battlegrounds, an upcoming open-world battling experience for Roblox.

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

H&R Block has launched a tax-themed experience in Roblox to educate Gen Z gamers about tax obligations and 1099 forms.

The popular Roblox game Steal a Brainrot has quickly become one of the platform’s most talked-about titles, not only for its competitive character-stealing and trading gameplay but also for the ...