While Roblox launched with a handful of games for users to play, the company has since shifted its user experience goals. They see themselves as a facilitator rather than a generator of content.

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout ...

For many aspiring creators, Roblox represents more than just a platform - it's a gateway to opportunities that might otherwise be out of reach. The report indicates that 2 out of 5 creators in the ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

The popular Roblox game Steal a Brainrot has quickly become one of the platform’s most talked-about titles, not only for its competitive character-stealing and trading gameplay but also for the ...

Roblox has launched and open-sourced its Cube 3D model to make it accessible to users on and off the platform. The UGC platform has also launched the beta version of its mesh generation API that ...

Game Rant shares an exclusive look at My Hero Academia: Battlegrounds, an upcoming open-world battling experience for Roblox.

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...