Roblox, the somehow-increasingly-popular free video game, is ready to monetize its newfound infamy. The game’s oft-memed death sound — a strange and comical "oof" — will now cost in-game ...

The Roblox "oof" sound, which became famous not just with players but around the internet as a meme, has been removed from the game entirely due to a licensing issue.

Tallarico and Roblox seemed to work something out, as in 2020 it was revealed that the "oof" sound would be replaced but with the iconic version still licensable for $1 or 100 robux.