The development team designed the Roblox activation to reach millennial mothers who grew up with My Little Pony toys and their children.

Dive Brief: My Little Pony rides into the metaverse with a new Roblox activation that is meant to mark the release of new episodes in its Netflix series, “My Little Pony: Make Your Mark,” per a press ...

Philipp Batura did not originally plan to build a fashion company when he joined Roblox (RBLX) in 2020 during the pandemic, but his three-person startup Topcat has grown into one of the platform's ...