The development team designed the Roblox activation to reach millennial mothers who grew up with My Little Pony toys and their children.

Dive Brief: My Little Pony rides into the metaverse with a new Roblox activation that is meant to mark the release of new episodes in its Netflix series, “My Little Pony: Make Your Mark,” per a press ...

My Little Pony continues to remain relevant to generation after generation by meeting them where they’re at. Today, the iconic franchise makes its metaverse debut in the child-friendly gaming ...

From Pandemic Hobby To 7-Figure Roblox Fashion Empire: How Topcat Sells Over 1 Million Items A Month ...