This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

The Shopify integration will open this type of seamless shopping for “real” items on Roblox to more retailers. Beauty brand E.l.f. is also a pioneer in testing real-world commerce on Roblox.

But the delivery company Shipt has a game with Roblox that the company says will exchange the stress of back-to-school shopping for a simulated experience parents and their kids can enjoy.

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Dubai shopping malls have been recreated as virtual worlds inside the globally popular Roblox gaming platform. As part of Dubai Summer Surprises, Mall of the Emirates and City Centres are ...

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