Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Chipotle is spicing up Cinco de Mayo with a $1 million free food giveaway, inviting fans to dive into its new digital gaming experience on Roblox.

The team behind record-breaking Roblox game Adopt Me has branched out to create its own development studio, Uplift Games.