Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

Gucci Town offers a free and entertaining experience on Roblox. It's designed to advertise the Gucci brand while also giving players lots of free avatars.

The permanent Roblox addition features multiple structures and open-air spaces for Gucci fans to interact and compete in the metaverse.

Gucci has opened a persistent digital space on Roblox, per a press release shared with Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A virtual piazza, ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users ...

Fashion brand Gucci is making its presence in Roblox more permanent, with a virtual space called Gucci Town that’s available now.

Town and city is one of the most popular genres in the Roblox metaverse. Players can engage in a variety of in-game activities with their friends and have a splendid time in these entries.

A growing number of brands have turned to Roblox as a gateway into the metaverse. Here are five recent activations that stand out.