Be a Snake is a new tycoon-simulator hybrid Roblox experience where Robloxians can play and experience life as a snake.

Ryan has frequently played Roblox on his YouTube channel and said in a statement: "I've been playing Roblox since I was three years old, and it's one of my favourites.

Although it's free to play, people will be able to buy gems for real money, that can be used to pay for items in-game. Roblox now has more than 30 million players visiting the game every day.