To paraphrase Mr. Twain, the reports of enterprise resource planning’s demise are greatly exaggerated. ERP vendors have ...

SAP is pushing its Customer Engagement and Commerce suite as a way firms can take advantage of technologies for sales and marketing across all their digital channels.

SAP, the German enterprise software giant, today announced an acquisition to strengthen its hybris e-commerce division. It has acquired Gigya, a firm that helps online properties manage customer ...

SAP will release its enterprise customer data platform globally in November. SAP first teased its plan to roll out a CDP in May of last year.

Henkel cleaned up its customer claims handling after developing an AI automation system in conjunction with SAP.

With plenty of fanfare at the NYSE, SAP a week ago announced S4HANA, its fourth generation ERP product. It’s been 23 years since the predecessor R/3 product was introduced. R/3 was revolutionary ...

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing ...

Research from the UK & Ireland SAP User Group has found only 11% of members plan to use SAP’s Rise with SAP business transformation as a service offering.