Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility.

Understanding the role of HTML code helps developers understand what that code is doing. Semantic HTML tells developers (or search engines) what the purpose of that code is.

“Making standards is hard work,” writes Tim Berners-Lee in a recent blog post. And he should know. The creator of the World Wide Web, Berners-Lee is responsible for developing and popularizing ...